Agricultural superheroes

Whole grains—the basis for granola, muesli and other healthful cereals—have emerged as agriculture’s superheroes for their valuable nutritional benefits.
That formerly down-market granola, commonly purchased in bulk in health food stores, would emerge as an upscale specialty food once seemed unlikely. Yet, within the past decade, consumer awareness of the nutritive value of foods perceived to be fresh, natural and minimally processed has increased dramatically.

Whole grains supply a nutty flavor and a satisfying texture to cereal, while also being an important source of soluble fiber and complex carbohydrates—qualities that are important to consumers concerned about heart health and cholesterol levels. Ironically, the now-aging Baby Boomers who drove granola’s popularity in the 1960s are a leading consumer group for making healthful cereals trendy again.
Via:speciality food

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